Experience
Freelance + Consultant
Client Services Director, Creative Operations Director. 2024-Present
Jellyfish / Social Life
VP Content, Social, 2019-22024
Global social media leadership, part of senior leadership within the Creative & Experience network in the company. Reporting to C-suite.
Responsibilities:
Development and management of senior client relationships
Strategic development of Jellyfish’s creative social media offering, with a focus on client growth and retention (short/medium/long term)
Scaling up London offer globally, building social media teams (x-department) in Spain, France, Germany, USA and India - resulting in a total of c 300 people working globally on social media projects, with 200+ live projects at any given time
Global social media operations, spearheading creator management approach
Social P&L management (global multi-million)
Head of Department for social media team: 48 individuals in the UK, US, ES, FR, DE.
Key clients included Netflix (UK, ES, FR, DE), Prime Video (ES), AppleTV+ (US), L’Oreal (US, ES), King Games Candy Crush (UK, US), Google UK, Suzuki Cars (UK), N26 bank (EMEA).
We Are Social
Account Director, 2018-2019
Account lead for Activision Call of Duty, providing global content transcreation, publishing and community management.
Responsibilities:
-Senior client and commercial management (business plans and forecasting)
-Team management (35 individuals across 12 countries), recruitment and line management
-Account’s operations, creative and strategic direction
Previous experience included Netflix UK and Nordics, as well as LEGO, where I led a Snapchat store activation.
TMW Unlimited
Account Director, 2015-2018
Digital and Social client lead for Sure Deodorant UK (Unilever) and Danone Early Life Nutrition (Aptamil, Cow & Gate, Super Yummies, Nutrimum).
Responsibilities:
-Account and project management across social media retainers, projects, video/photo shoots, web development, display
-Strategic campaign planning and production, delivery oversight
-Coordination of large Always On teams on highly regulated field
-Line management of junior members of the team
Awards: Social Media Buzz Award for Best Customer Experience Strategy, 2017.
M&C Saatchi / Lean Mean Fighting Machine
Senior Account Manager, 2013-2015
Digital and Social account lead across Unilever business (including Sunsilk, Spreads and World Baking Day. Reporting to Business Director.
Responsibilities:
-Day-to-day account and project management: strategy, brand development, campaign production (including video/photo shoots)
-Development of global strategy toolkits for local market implementation
-Line management of junior members of the team
Whilst at M&C Saatchi I was also able to lead and support print, social and digital innovation work for Converse UK, Transport for London and Ballantine’s.
AKQA
Account Executive, 2012-2013
Account management for Nike UK and Nike Western Europe digital and social: Running, Womens, Fuelband.
Key projects: UK implementation of We Own The Night (Nike Women’s Race); Tinie Tempah Blazerhunt and a multi-language eCRM campaign delivery for Flyknit Experience. I also handled the social media management of all Nike UK platforms.
DOCO / Digital Outlook
Senior Account Executive, 2010-2012
THAT LOT - Client Services Director (2025-2026)
9-month FTC supporting That Lot through development and scale-up, strengthening operational and client-delivery foundations during a broader agency acquisition process.
Responsibilities:
-Senior client relationship management
-Team management: Client Services, Strategy, Paid Social and Creator
-Agency operations
-P&L management
-Member of agency SLT
Key clients include: Greggs, Mars Extra.
MOVEMENT - Social Media Operations Consultancy (2025)
9-month contract building a social media and creator function within comms group Accordience.
Responsibilities: agency operations, commercials, new business.
DDA PUBLIC RELATIONS - Social Media Consultancy (2024)
3 month consultancy auditing existing social media and creator functions and building a business plan for acceleration and scale.
Key clients: Sky TV, Studio Ghibli, Nespresso, San Pellegrino.
Account support on all digital and integrated campaigns for Walt Disney Motion Pictures (USA), Walt Disney Home Entertainment (UK), and Tesco KX energy drink.