Bio
Originally from Madrid and now based in London, I am a senior marketing leader with 16 years of experience delivering high-impact digital and social media projects. My background spans creative roots in design and music promotion to over eight years in senior agency leadership.
I specialise in guiding cross-functional teams and executing creative campaigns across social platforms. Culture enthusiast, parent, and champion of creative storytelling.
Strategy + innovation: Taking a strategic approach to client management, seeing the bigger picture within client organisations and reading between the lines. Anticipating challenges and developing innovative solutions.
Growth mindset: Driven by both organic and net-new growth, identifying opportunities and understanding where investment is needed. This mindset also informs how I manage and develop my teams.
Action driven: Entrepreneurial and constantly in motion, I build and maintain momentum to achieve tangible results.
Commercially savvy: Combining forecast management with a long-term perspective, always seeking ways to improve efficiency and profitability. Experienced in building complex scopes with multiple lines of services.
People-first leader: People are at the heart of my approach. I strive to build a strong agency culture, coaching my teams and taking a nurturing approach to their development.